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How to get your message across in 140 characters on Twitter
“Vigorous writing is concise. A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no...
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Twitter: “40% of All Tweets Come From Mobile”
Mashable posted a very interesting article a few days ago on the amount of tweets coming from our phones. The estimation was 40% of all tweets are coming from mobile phones. “At CES, Twitter CEO Dick...
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Social networking on your mobile phone: child’s play or adults only?
Social networking straight from your mobile phone; we all do it. If we see something great, we snap a quick picture and add it to our Twitter or Facebook accounts for others to see. If we want to get...
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Location-based social networks and building a community online
Over the last couple of years, location-based social networks have been much hyped as the savior of online advertising. In case you missed the boat – the basic idea is that the social network uses the...
View ArticleExclus1ves.co.za Community Building Campaign – A Case Study
We’ve had a lot of Heavy Chefers asking us to share what World Wide Creative did for the Exclus1ves FlashMob Firesale campaign. So we’ve put together a video case study highlighting the objectives, the...
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Is 2011 the big year for Social Media in South Africa?
John Bell, head of global 360° Digital Influence team – Ogilvy’s global social media marketing and communications practice, recently came to Cape Town to do some site trainings at Ogilvy South Africa....
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Facebook Video Calling Test Drive
Yesterday Mark Zuckerberg was pleased to announce that Facebook chat would have a video component powered by Skype. I decided to take it for a test drive to see how this new feature actually functions....
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Google+ To Remove Private Profiles
This week, all the digital buzz has been centered around Google+, the new social networking platform which Google launched last week. News from Google is coming thick and fast about its new social...
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Top 5 Social Networking Sites Outside the Big 3: Renren (4 of 5)
With Facebook being banned from entering the social networking market in China. This is fertile ground for other social networks to stake a claim in China. My previous article, I looked at Qzone. This...
View ArticleOnline Community Building in 2012 with Dave Duarte
Dave Duarte, a veteran of Heavy Chef Sessions with four sessions under his belt, spoke to us about community building in the last event we held last year. Dave gave us an overview of where we’re at in...
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